"The Silver Horseshoe of the Don"
is the brand name of a new tourist route through the Rostov Oblast that brings together recognized tourist centers of the region: Rostov-on-Don, Taganrog, Novocherkassk, Azov, Aksai, as well as Neklinovsky, Myasnikovsky, Ust-Donetsk, Byelaya Kalitva, Tsimlyansk and Sholokhov districts. The tourist destination relatively consists of three major tourist routes: the big, the middle and the small "horseshoes". Taganrog is one of the brightest and most important points on all of the three tourist routes.
Within the framework of the Rostov Oblast task program "Tourism Development in the Rostov region in 2008-2010", and the municipal tourism development program, 7 investment projects
to construct new hotels, recreation and sport centers, trade and entertainment complexes are to be realized in the city until 2010. Some of the existing hotels are going to be substantially reconstructed to meet the world standards of service. An attractive investment environment facilitates an influx of business tourists, while Taganrog's rich historical and cultural heritage traditionally attracts guests from Russia and the "near abroad". Taganrog and its neighborhood is an ideal place of beach tourism and family vacations and with the ongoing development of the tourism infrastructure, the Azov Sea coastline could compete with Black Sea, offering various accommodations in wide price range.